About page story on Facebook

With Page stories, you can share content that represents your brand or business directly from your mobile device. Stories engage your audience and allow you to develop deeper connections in a more frequent, authentic and casual way. You can share pictures and short videos to bring your audience behind the scenes.

Up

Page stories appears at the top of News Feed in a highly visible area. People can also tap on your mobile Page's profile picture to see your Page story.

Benefits of Stories

Share more often: Businesses often think about how frequently they should post to their Page. If you've already shared content to your Page or are running a Page ad, a story can help you engage your audience with a different type of media to enjoy.

Humanise your business: You want your Page to come across as friendly and accessible. Stories can help people get to know you and your business better. Stories let you share personal, relatable content through fun, fleeting moments that bind everyone together.

Reach people consistently: If anyone in your audience misses a post, they'll see your story at the top of their News Feed. Stories let you reengage a passive audience and provide updates in a dynamic way. You can see how many people watched your stories in Insights.

Features of stories

Personalise your story: Use the Facebook camera and add creative effects, such as frames or stickers, to personalise your photos or videos.

Crosspost across platforms: If you're active on Instagram and use stories, you can crosspost your Instagram Stories to your Facebook community.

View insights: Understand how many people your Page stories reach and learn what content resonates best with your audience.

TOOLS TO USE:

Free tools to grow your business on Facebook

Pages that you manage may be in the new Pages experience. Learn more about new Pages.

Facebook provides tools to develop your brand, grow your business and manage your advertising strategy. Let's explore the free tools that you can use directly from your Page.

Post and connect

Posts: You can post pictures, videos, polls and milestones to engage with your customers. Learn more about posts from your Page.

Stories: Similar to Instagram Stories, Page stories let you share pictures and short videos. Use Stories to bring your audience behind the scenes. Learn more about Page stories.

Inbox: Inbox puts all of your communication in one place so you won't miss connections with potential customers. Learn more about how to use Inbox.

Messenger: Use Messenger to reach people at scale, then continue to interact with them individually.

Instagram Direct: Communicate directly with people interested in your business on Instagram.

Comments: Inbox includes comments from your Facebook Page and Instagram account (if connected). If you select a comment, you can see which post or picture it references.

Groups: Groups provide a space to communicate with a select group of people who care about your products and services. Use groups to connect over shared interests, start discussion forums and set up a calendar to stay organised.

You can join or create a group as a Page.

Learn how to create a group.

Learn more about the differences between groups, profiles and Pages.

Business tools

Appointments: If you're a local service provider, you can let customers book appointments directly on Facebook. You can also use this tool to see appointment records and manage your calendar. Learn more about appointments.

Events: Events can help you get your promotion, such as a sale or new product release, on someone's calendar. When one of your followers marks that they're interested in your upcoming event, we'll remind them on the day of the event. Learn more about events.

Jobs on Facebook: This tool helps you reach, engage and hire the best candidates. You can manage all of your job postings from one place on your Page. Learn more about jobs on your Page.

Shops: The Facebook shop tool helps you share your inventory or services with customers and simplify the buying process – all from one location. Your audience can buy directly from their desktop or mobile device. It's ideal for businesses and advertisers who want to reach customers on Facebook. Learn more about shops.

Optimise your Page

Insights: When you run and manage a Page with Facebook, you have free unlimited access to audience and ad insights. The Insights tab contains your Page overview, including engagement and what actions people took on your Page. When you run an ad on Facebook, you can go to your Ad Centre tab to see how the ad is performing across placements and demographics. Learn about the Insights tab and the Ad Centre tab.

Advertising: Build an audience for your Page by promoting it to the right people, and achieve results based on your goals. Learn more about advertising on Facebook, Instagram and more.

The only feature of Pages that isn't free is advertising. When you're ready to start advertising, tell us how much you want to spend and we'll try to get you as many results as possible for that amount.